The Upsell & Renewal Composer
DolceDrago 037 — a skill for the cheapest revenue in the business
What it is
Writes the revenue plays for the customers you already have: upsells asked at success moments instead of billing moments, the renewal sequence that starts at minus-90 days, the price-increase letter with notice and options, and the churn-signal check-in that's service before sales. Use this to grow accounts, protect renewals, raise prices without losing clients, or re-engage fading usage. Any recurring-revenue business — SaaS, agencies, services, memberships. Any language.
What you receive
the expansion playbook for existing customers — success-moment triggers, the upsell and renewal sequences written, the price-increase letter, and the churn-signal play
Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.
Supported models
- Claude (Opus/Sonnet)
- ChatGPT (GPT-4o/5)
- Gemini
- any capable chat model
People reach for it when
- “upsell existing customers without being pushy”
- “renewal email sequence for clients”
- “announce a price increase to customers”
- “expand an account upgrade conversation”
- “client usage dropped how do I re-engage”
Record
lineage: first-party house build
gates passed: demand-evidence · function-fit · beats-the-blank-page
status: IN THE COLLECTION
Sale-time bench runs and the fix-or-refund log attach to this record when the payment room opens.
In the collection. The sale room is being fitted; this work goes on sale when it opens.
Join the house — be written to when sales openBack to the collectionLicense
Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.