Renewal & Expansion Kit
The renewal is a campaign with a start date, not a conversation you have when the invoice bounces.
What it is
Turns the renewal from an administrative surprise into a ninety-day campaign: the risk read that scores the account before anyone is comfortable, the value file that reminds a buyer what they bought, the conversation sequence that protects the renewal from your own expansion ambitions, and the save ladder for the account that had already decided to leave. For account managers, agency owners and consultants whose revenue arrives on a repeating date they currently learn from accounting.
What you receive
the renewal run ninety days out instead of ninety minutes before — a scored risk read on the account, a value file in the buyer's own metrics including the invisible work, the dated conversation set that keeps the expansion ask away from the renewal ask, the price-change and multi-year positions, and the save layer of pause, downgrade and honest walk-away
Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.
Supported models
- Claude (Opus/Sonnet)
- ChatGPT (GPT-4o/5)
- Gemini
- any capable chat model
People reach for it when
- “how to handle a subscription renewal that might churn”
- “client retainer renewal email 90 days before expiry”
- “when to ask for an upsell at renewal without losing the renewal”
- “customer wants to downgrade instead of cancel what do I offer”
- “how to raise prices at renewal without losing the client”
Record
lineage: first-party house build
gates passed: demand-evidence · function-fit · beats-the-blank-page
status: IN THE COLLECTION
Sale-time bench runs and the fix-or-refund log attach to this record when the payment room opens.
In the collection. The sale room is being fitted; this work goes on sale when it opens.
Join the house — be written to when sales openBack to the collectionLicense
Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.