Partner Co-Marketing Kit
Two brands, one campaign, and every question that becomes a fight answered in writing before the first asset is briefed.
What it is
Co-marketing fails in the same three places every time: nobody wrote down who does what, nobody agreed what happens to the leads until the leads existed, and nobody said out loud that one side needs this more. This forges the instrument — qualification read, one-page agreement, announcement pair, attribution definitions, wind-down — so a campaign survives two teams, two legal reviews and one departing champion. For founders, marketing leads and partnership managers running a campaign with a company they do not employ.
What you receive
a joint campaign put in writing before any work starts — the partner qualification and asymmetry read, the one-page agreement covering scope, dates, the asset and effort split, approval rights and list ownership, the lead-sharing rules settled before a single email is captured, the two-sided announcement copy with its embargo sequencing, and the attribution, check-in and exit clauses for when one side stops delivering
Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.
Supported models
- Claude (Opus/Sonnet)
- ChatGPT (GPT-4o/5)
- Gemini
- any capable chat model
People reach for it when
- “co marketing agreement template with a partner company”
- “how to split the leads from a joint webinar”
- “who owns the leads in a co-branded campaign”
- “partner is not delivering their side of the campaign what do I do”
- “joint announcement wording both companies same day”
Record
lineage: first-party house build
gates passed: demand-evidence · function-fit · beats-the-blank-page
status: IN THE COLLECTION
Sale-time bench runs and the fix-or-refund log attach to this record when the payment room opens.
In the collection. The sale room is being fitted; this work goes on sale when it opens.
Join the house — be written to when sales openBack to the collectionLicense
Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.