Market-Entry Scoping Brief

Nobody decides to enter a market badly — they drift in, then spend two years unable to say the thing is over.

What it is

The look before the leap, done with discipline instead of optimism. Grades the demand evidence by what it cost the buyer to produce, prices the entry including the registrations, support hours and attention nobody budgets, compares direct against partner against beachhead with a reversibility grade, and closes with the smallest test that buys a real answer, its threshold, and the kill criteria agreed while everyone is still calm. For founders and commercial directors about to spend a year and a hire on a market they have not yet sold to.

What you receive

a scoping brief for entering a new segment or geography — the demand evidence graded by source and separated from enthusiasm, the entry cost including the charges that appear only after you commit, three routes compared on speed, cash, control and reversibility, the smallest test that separates demand from politeness with the number it must hit, and the kill criteria, review date and owner fixed before the first euro moves

Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.

Supported models

• Claude (Opus/Sonnet)
• ChatGPT (GPT-4o/5)
• Gemini
• any capable chat model

People reach for it when

• “should we expand into another country checklist”
• “how to decide if a new market is worth entering”
• “cost of entering a new market we forgot to budget”
• “distributor vs direct vs pilot for new market entry”
• “how to test demand in a new country before committing”

Record

In the collection. The sale room is being fitted; this work goes on sale when it opens.

License

Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.