Wholesale & Stockist Kit
Other people's shelves are a channel, not a compliment — price it, term it, and control it before the first order ships.
What it is
Makes a direct-to-consumer brand sellable through other people's shops, starting with the arithmetic most founders do last: whether the product survives being sold at half price at all. Produces the terms, the line sheet, the targeting and the approach a buyer says yes to without a meeting, then installs the parity and review rules that stop the new channel cannibalising the old. For makers, DTC brands and small manufacturers asked "do you do wholesale?" and not yet knowing the answer.
What you receive
a wholesale channel built or refused on the numbers — the landed-cost verdict on whether the product survives a fifty-percent discount, the terms sheet of minimums, payment, carriage and returns, the line sheet and trade price list, the stockist target list with sample policy and approach message, the onboarding pack, and the parity rules and account review that stop wholesale eating your own shop
Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.
Supported models
- Claude (Opus/Sonnet)
- ChatGPT (GPT-4o/5)
- Gemini
- any capable chat model
People reach for it when
- “how much should I charge wholesale versus retail”
- “wholesale line sheet and trade price list for a small brand”
- “how to approach shops to stock my product”
- “minimum order quantity and payment terms for wholesale customers”
- “my stockists are undercutting my own website price”
Record
lineage: first-party house build
gates passed: demand-evidence · function-fit · beats-the-blank-page
status: IN THE COLLECTION
Sale-time bench runs and the fix-or-refund log attach to this record when the payment room opens.
In the collection. The sale room is being fitted; this work goes on sale when it opens.
Join the house — be written to when sales openBack to the collectionLicense
Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.