Reference Customer Programme
Your best customers are a finite resource with no meter attached — this is the meter, and the rules that stop it reading zero.
What it is
Turns the three exhausted customers your sales team keeps phoning into a managed bench with coverage, consent, caps and a custodian. Selects on evidence rather than affection, asks at delivered value instead of at the moment of need, splits the five tiers into five separate consents, and briefs both sides of the call so it survives the honest question. For founders, sales and marketing leaders, and anyone whose pipeline rests on one customer still answering the phone.
What you receive
a managed stable of customers who will vouch for you — who to ask and who never to ask, the ask timed to delivered value, five consent tiers from logo to site visit, the caps and routing that stop three advocates burning out, the dual brief for both sides of a reference call, and the register of every use, consent and retirement
Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.
Supported models
- Claude (Opus/Sonnet)
- ChatGPT (GPT-4o/5)
- Gemini
- any capable chat model
People reach for it when
- “how to ask a customer to be a reference without annoying them”
- “we keep using the same three customers as references”
- “customer reference programme tiers logo quote case study call”
- “reference call brief template for prospect and customer”
- “how many times can I ask the same client for a reference”
Record
lineage: first-party house build
gates passed: demand-evidence · function-fit · beats-the-blank-page
status: IN THE COLLECTION
Sale-time bench runs and the fix-or-refund log attach to this record when the payment room opens.
In the collection. The sale room is being fitted; this work goes on sale when it opens.
Join the house — be written to when sales openBack to the collectionLicense
Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.