Sponsorship Decision Kit

A logo is not a return — classify what is being sold, price the whole yes, and write the refusal you will need far more often than the acceptance.

What it is

The sponsorship proposal from someone you would rather not disappoint, turned into a decision with a number attached. Classifies what is being sold, rebuilds the audience figure from evidence, prices the whole yes rather than the fee, negotiates the assets that make a sponsorship an advertisement instead of a donation, and fixes measurement while you still have leverage. Leaves behind the refusal script and standing policy that make the next four asks easy. For owners and marketing leads whose logo is priced by someone they know.

What you receive

an answer to the sponsorship request on your desk — the ask classified as audience access, community obligation, relationship debt or vanity, the cost of the yes priced against a reachable audience rather than a claimed one, the terms worth negotiating beyond a logo, the activation plan without which the money is a donation, the measurement agreed before payment, and the decline script and standing policy for what fails the test

Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.

Supported models

• Claude (Opus/Sonnet)
• ChatGPT (GPT-4o/5)
• Gemini
• any capable chat model

People reach for it when

• “should we sponsor this local event or not”
• “how to evaluate a sponsorship proposal we received”
• “what to ask for in a sponsorship package besides a logo”
• “how to politely decline a sponsorship request from a customer”
• “how to measure whether event sponsorship was worth it”

Record

In the collection. The sale room is being fitted; this work goes on sale when it opens.

License

Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.