Loyalty & Referral Kit
A reward paid to a customer who would have bought anyway is not loyalty — it is a discount with a membership card.
What it is
The rewards programme treated as a purchase of incremental behaviour rather than a plugin installed because a competitor had one. Decides loyalty against referral against neither, prices the reward in gross profit, states the liability and breakage honestly, writes the fraud rules and the terms before launch rather than after the first exploit, and leaves a holdout measurement, kill criteria and an exit that honours balances. For ecommerce owners.
What you receive
a loyalty or referral programme that changes behaviour instead of discounting customers who would have bought anyway — the verdict on which instrument the problem needs or whether it needs neither, the reward priced in gross profit with its liability and breakage stated, the earn, burn, tier, expiry and attribution mechanics with their fraud rules and terms, and the launch, holdout measurement, kill criteria and wind-down
Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.
Supported models
- Claude (Opus/Sonnet)
- ChatGPT (GPT-4o/5)
- Gemini
- any capable chat model
People reach for it when
- “should i run a loyalty programme or a referral programme”
- “how much should one loyalty point be worth”
- “referral rules to stop people referring themselves”
- “is my loyalty scheme actually making money”
- “how to close a loyalty scheme when customers still hold points”
Record
lineage: first-party house build
gates passed: demand-evidence · function-fit · beats-the-blank-page
status: IN THE COLLECTION
Sale-time bench runs and the fix-or-refund log attach to this record when the payment room opens.
In the collection. The sale room is being fitted; this work goes on sale when it opens.
Join the house — be written to when sales openBack to the collectionLicense
Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.