Media Enquiry Kit
The story runs with or without you — decide which, then write the sentence you can live with under the headline.
What it is
The call, the email, the doorstep — handled as a decision instead of a reflex. Establishes what the story is, who else has been asked and whether it runs without you; picks one of four postures and commits; writes the holding line, the statement that survives being cut to one sentence, and the things you will not say; then arms the interview, the attribution rules, the correction route and the publication-day comms. For owners, founders and whoever is the press office because nobody else is.
What you receive
a journalist's enquiry handled without damage — the story read for what it is and where you sit in it, the posture decided against the fact that it runs with or without you, a holding acknowledgement that buys real time, a statement built so any sentence lifted from it is still accurate and still yours, the do-not-say list, the interview and attribution discipline, the correction route and the publication-day messages
Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.
Supported models
- Claude (Opus/Sonnet)
- ChatGPT (GPT-4o/5)
- Gemini
- any capable chat model
People reach for it when
- “a journalist emailed me about a complaint what do i say”
- “how to respond to a press enquiry with a same day deadline”
- “should i say no comment to a reporter”
- “write a company statement for a journalist writing a negative story”
- “prepare for an interview with a journalist who already has the documents”
Record
lineage: first-party house build
gates passed: demand-evidence · function-fit · beats-the-blank-page
status: IN THE COLLECTION
Sale-time bench runs and the fix-or-refund log attach to this record when the payment room opens.
In the collection. The sale room is being fitted; this work goes on sale when it opens.
Join the house — be written to when sales openBack to the collectionLicense
Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.