Traffic Drop Triage

Nobody diagnoses a traffic collapse — you eliminate causes in the order evidence is cheapest to get, and you find the date before you find the story.

What it is

The morning the graph falls off a cliff, handled as an incident rather than an argument. Confirms the loss is real, sizes it in money, then eliminates causes in a fixed order — measurement, technical, ranking, demand — each verdict carrying evidence a sceptic would accept, anchored on the date of the fall and the change log that explains it. Closes with the fix, an honest recovery expectation and the alerting that makes the next one an hour. For founders, marketing leads and the agency asked to explain it by Thursday.

What you receive

an ordered investigation for the day organic traffic falls off a cliff — the confirmation that the loss is real and its size in money, the elimination sequence run measurement → technical → ranking → demand with the evidence each verdict requires, the change log matched against the date of the fall, and a response, a recovery expectation and a monitoring layer matched to the proven cause rather than the loudest theory

Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.

Supported models

• Claude (Opus/Sonnet)
• ChatGPT (GPT-4o/5)
• Gemini
• any capable chat model

People reach for it when

• “organic traffic dropped 40% overnight what do i check first”
• “search console clicks flat but google analytics sessions down”
• “how to tell if a traffic drop is an algorithm update or a technical fault”
• “seo traffic fell after site migration how to find the cause”
• “checklist for sudden drop in organic search traffic”

Record

In the collection. The sale room is being fitted; this work goes on sale when it opens.

License

Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.