Media Buying Brief
A supplier rents you its labour — it must never end up renting you your own customers.
What it is
Commissioning paid media as a purchase, not a leap of faith. Decides whether to buy at all, computes the floor below which a channel cannot learn anything, writes the brief a supplier works to, and settles ownership of accounts, pixels, audiences and creative before anyone spends. Leaves the fee with its conflict named, the three-number report, the reconciliation against your own figures, and a dated review with a stop condition. For owners and founders handing acquisition out.
What you receive
paid media commissioned so the money and the asset stay yours — the objective and the learning floor below which the spend teaches you nothing, the brief a supplier works to with its target as a business number, the accounts, pixels, data and creative rights in your name before the first euro, the fee with its conflict named, the three-number report you accept, and the dated review ending in renew, change or stop
Delivered as a single, complete .md skill file — open it, paste it into any capable chat model, and work. No installation, no account with anyone but us.
Supported models
- Claude (Opus/Sonnet)
- ChatGPT (GPT-4o/5)
- Gemini
- any capable chat model
People reach for it when
- “how much should I spend on ads before I know if it works”
- “brief template for a paid media agency”
- “agency runs my ads in their own ad account is that a problem”
- “is percentage of ad spend a fair agency fee”
- “how do I tell if my ads agency is actually doing anything”
Record
lineage: first-party house build
gates passed: demand-evidence · function-fit · beats-the-blank-page
status: IN THE COLLECTION
Sale-time bench runs and the fix-or-refund log attach to this record when the payment room opens.
In the collection. The sale room is being fitted; this work goes on sale when it opens.
Join the house — be written to when sales openBack to the collectionLicense
Free-shelf works ship under the DolceDrago House License — use the outputs freely, personal or commercial; the work file itself stays with the house.